The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The aviator sunglasses continue to be a highlight each season and are the perfect classic style for both men and women. Both sunglasses and opticals include styles for him and her, as well as variations available for kids and tweens. They are in search of easy-to-wear frames with fashionable attitude at accessible prices, identifying with the brand’s essence: adventurous, daring and self-confident.